The product strategy and mix initiated by Nintendo was revolving about playing cards manufacturer from the beginning. The cards became famous unexpectedly which required the company to recruit assistants to help in the mass production of cards. Nintendo is known for creating several of the most popular video-game franchise (Bhasin,2019). As mentioned, the company started with playing cards and through the years it has assorted its products to incorporate many other innovations. Such as, Kitty which includes Toys and Cards. Amiibo, Ultra Machine and others. Home consoles are also a product that was developed and improved. For example, Wii U, GameCube, Nintendo Entertainment system. Handhelds such as the Nintendo DS, Nintendo Switch were also developed by the company (Bhasin,2019). Also In 2015, Nintendo took a step to market its products on a wider scale, which is to sign a partnership with DeNA (Developer of mobiles and e-commerce company), the goal of which is to convert some of the games on Nintendo devices into games that can be played on mobile phones and the results of this step were positive because Nintendo went through a period in which sales became few Which led to losses, but the partnership contract helped to increase sales and rise in shares.
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Investors encouraged this step because it will open new doors on Nintendo and make it change for the better and adapt to the changes of time and technology. As for product features, The Nintendo Switch is popular for its easy accessibility where you can take it everywhere along with the different ways to play. Where it can be used at home on a TV or on a portable console. Transitioning the different modes on the Switch is remarkably simple. Shortcuts were programmed to make the process easy. As for the TV mode, the various configurations allows the device to adapt to the different modes. To add, while using the device, Various specifications can be switched. Not to mention the strong battery life that ranges between 2.5 and 6 hours. (Digital Trends Staff,2017) associated with the Auto power modes where the device can be put into Sleep mode the majority ofthe time it isn’t being used. To add, Non region locked is a major feature that counts towards the device. Where a device that is purchased in the middle east can operate and work with games purchased in North America.(Digital Trends Staff,2017) Teenagers has used the device to make friends all around the world. That’s because the easy accessibility of the consoles. Regarding the packaging, the Nintendo Switch’s screen is packaged in a way to protect its screen from any possible damage. As for packaging concerns. The Nintendo switch console is wrapped with a soft cloth to protect the screen from any physical damage. A total of 8 items are included in every Nintendo Switch purchase. Accessories such as, HDMI cable, left and right Joy-cons, AC adapter is also included. No additional purchases are needed to start a game. Because, everything is ready in the box. Overall, every Nintendo Switch retail box have the same core items. (Brown,2020)
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