Marketing

Marketing is a very important step every company should consider after launching a product or service in the market otherwise how will your customers know about it? It’s like buying a new bag but keeping it at home not showing it to the world. If you want your product to get sold and popular you will have to advertise it in ways that will attracts the customers to try your product.

2 Marketing is important for several reasons:

Marketing your product will tell your customers why they need your product and why they should choose your products.

After they know about your product, they will tell others about it and it helps a lot if they can see videos and pictures of the product frequently.

When people will know about your product they will be tempted to buy and try it.

And this will gain you population, reputation and revenues.

The topics that I found interesting are:

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Chapter 6: when we learned how does the customer make their minds to buy a new product

First, is problem recognition.

Second, information research.

Third, evaluation of alternatives.

Forth, product choice.

Fifth, post purchase evaluation.

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For example:

Ali’s fridge is not cooling the drinks anymore.

So, he does a research about what brand he wants and how much he is willing to pay.

He compares between the prices and brands.

He settles for a high-quality brand.

He buys the fridge and the fridge has all the drinks cold in 2 hours.

In the same chapter we also learned what influences the customers discussion what I liked the most in the internal influences.

here are some of them

Motivation we always aim to satisfy our needs, and this could be the biggest motivation self-care.
Personality is the biggest part in decision making whether it’s a car or a pencil you rely heavily on the type of your personality.
Lifestyle following your lifestyle is important to consider before you buy anything.

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Chapter 1: Triple Bottom Line.

I liked that as much as the company is ambitious to achieve higher and to gain more revenue, they need to follow the triple bottom-line.

They have to be socially, economically and environmentally honest.
They need to be fair and beneficial in business practices toward labor, the community, and the region in where a firm conducts its business.
They need to care for the environment and less their impact to the environment.
They need to also tend to the firm’s obligations to compensate shareholders invested in the company.