Prices, Nintendo uses a series of strategies all along the life of its products. The company introduces premium prices prior to launch and after taking the orders for the new games and consoles. Prices gets reduced after the adoption of the products to competitive parity. Prices hit the bargain bucket when they reach the end of their life-cycle and games starts to be priced promotionally.(Friesner, 2014). The main strategy adopted by the company is to keep different prices of a specific product throughout the product life cycle. Where, During the launch phase, prices are set to be according to new technology, new user and experience which have premium prices accordingly. Thus, it will assure that the company to demand good profits. After having the product adopted into the market. The prices are switched to be competitive so it can be updated with the different competitors. For example, Xbox and PS4. By reaching the declining stage, the prices changes to be more promotional and offers different promotions and discounts to force the product to reach the bargain point. As known, the average price of Nintendo’s products ranges from 1600 dollars to 2000 dollars. Where at the end the product either goes into nostalgic box or it can be remarked to the success stories of the company.(MBA Skool Team, 2020)