Place perspective, Nintendo is considered to be one of the most powerful companies in terms of products nearly all around the world. The company’s headquarters is located in Kyoto, Japan all along American headquarters that is based in Redmond, Washington and European that is based in Frankfurt, Germany. While, in Australia it is based in Melbourne and takes control of the different operations in the region. The products are distributed in a number of ways, one way is that it can be done via wholesalers. Where the products gets manufactured and then distributed to retailers to finally reach the end customer. Adding up, online shopping is also accessible. Where consumers can purchase the console through Amazon.com and Play.com (Friesner, 2014).